Banishes brassiness, softens strands, and adds shine in natural and colour-treated blondes. Violet-tinted, colour-enhancing formula brings out the best in blonde, white and silver hair. Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray. Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.