Hydrates and helps cool brassy tones in blonde, white and silver hair. Violet-tinted, colour enhancing formula eliminates warmth, softens strands and adds shine. Apply to clean, damp hair. Comb through, then rinse. For best results, use with Platinum Blonde Shampoo and Platinum Blonde Toning Spray. Style as desired. Helps keep blonde hair light, bright and conditioned.Darker hair colors with highlights or balayage can benefit from Platinum Blonde products as well.